commercial consultancy

Delivering Commercial Consultancy for you, your team and your customers!

In December 2017 I set up The Mayne Consultancy and realised a life long dream to work for myself, using my skills and experience to add value to a range of clients operating in different sectors.

In my opinion, there are two things that every consultant needs to deliver success for their clients:

– the first is to have the technical skills to do the job to a high standard,

– the and second is to be a people person.

and okay, there’s a third… to enjoy it!


Over the last 20 years, I’ve developed a broad base of highly transferable commercial skills. I’ve enjoyed senior roles in Sales, Marketing and Category Management functions. They’ve been in the FMCG sector for both own label and branded food and drink manufacturers, and leading UK retailers. The organisations were a mix of multi-nationals, SME’s, Plc’s, and family-owned businesses. They include Revlon International, Fox’s Biscuits, Pride Valley Foods, Findus, Cumbrian Seafoods and Greggs Plc.

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Most recently I was Head of Category at Greggs Plc. running the Savoury Category, and also Business Lead for Trading (Commercial) on Project Sunrise  – Greggs largest ever change programme implementing an Enterprise Resource Planning solution.

Since then I’ve had the pleasure of working with a number of clients including two award-winning charities in the North East: The Alnwick Garden as Head of Commercial, and at YMCA North Tyneside in a Business Development and Marketing role.


I enjoy meeting new colleagues, and by working alongside of them many become good friends. Getting on with people, respecting them, and challenging them in line with your organisation’s values and recognising their contribution is key. Please have a look at my recent testimonials which demonstrate my ability to be part of and lead a team to deliver success.

Enjoy it

I’ve learned that you enjoy life the most when you undertake things that are aligned to your values and strenghts. My values? Achievement, Justice/Fairness, Recognition/Respect, Decision/Power, Influence People, Service…

My objective is to leave any organisation better equipped in terms of strategy and skill base than when I arrived – that can only be achieved by building trust between colleagues and customers.

Why Me?

Strong Work Ethic

There’s nothing some creative thinking, tenacity and perseverance can’t solve!

People Person

I get on with people at all levels of an organisation and backgrounds – see my testimonials

Track Record

I have a track record of delivering personal and professional success

20+ Years Experience

  • As Head of Sales, Head of Marketing and Head of Category
  • In small family-run businesses, SMEs and large multi-national businesses
  • In the Fast Moving Consumer Goods sector, the Food On The Go sector and more recently the 3rd sector
  • With food and drink manufacturers, retailers and charities


  • Diploma in Marketing from the Chartered Institute of Marketing. My experience is recognised with my fellowship status.
  • Greggs’ Strategic Leaders Programme (at the award winning University of Northumbria Business School)
  • Institute of Leadership and Management Level 5 in Coaching and Mentoring (pass rate 96%)

How Does it Work?


We agree a fixed period of time, this may be a day a week for three months, or full time for six months – the timeframe and scope completely depends on your needs


We agree the scope and define what success looks like – for example, the project could be deliverable in 3 months, or it could be to lead a team through a period of change, or perhaps to lead a business unit to deliver a specific goal – or something completely different!


In terms of my remuneration, we will agree a timeframe and day rate at the outset (plus agreed reasonable expenses).

Testimonials & Featured Clients

“Darren came to us several months ago and straight away it was clear he understood our business model, values and vision. Darren has worked well with the team, he has integrated brilliantly and gained respect from every member of staff. The business units that Darren has worked on have grown and gone from strength to strength because of Darren’s understanding, hard work, eye for detail and customer first relationship attitude. Working with Darren is a real please and I look forward to continue working with him.”

Dean Titterton, CEO @ YMCA North Tyneside

“I would not hesitate in recommending Darren for any Commercial role. Darren took over the position of Head of Commercial on a consulting basis in December 2017 and made an immediate impact. He is not only superbly equipped with the technical and strategic commercial knowledge to drive a business forward, but has the leadership attributes that allows him to take others with him on the journey. Through Darren’s input we have been able to resolve some of the challenges facing The Garden but also identify opportunities to grow an improve. Darren's expertise is an asset to The Garden and I expect that we will continue to achieve even greater success with his input into the future.”

Mark Brassell, CEO @ Alnwick Garden

“In my opinion, the best consultants are the one's who are not only skilled, knowledgeable and have sound business accumen. They are the one's, like Darren, that are passionate, willing to go the extra mile and can actually deliver on their ideas. Darren has made a tremendous difference to our work at YMCA: helping us to understand our customers and our business and recommending achievable changes that will drive incremental income. Crucially however, Darren has the skills to deliver - as he has an excellent operational skill set and a wealth of experience in both project and people management.”

Steve Pugh, DO @ YMCA North Tyneside

I’m ready when you are – our journey can begin with a simple chat…